Shopify · SEO-Native · Conversion-Engineered

Shopify Stores
That Sell While
They Rank.

Custom Shopify themes without the bloat — built on canonical-clean architecture, sub-1.5s LCP, and conversion UX that turns discovery traffic into revenue.

Start Your StoreView Our Work
Canonical SEO built-inPageSpeed 95+ guaranteedProduct schema native
APEXSTORE
3
New Season Drop
Premium
Collection
Shop Now
Explore
Featured Products
£89
SALE
£124
£56
Free shipping30-day returnsSecure checkout
Conversion Rate
4.8%
↑ +2.1%vs. theme avg
PageSpeed
96
LCP: 1.3s · CLS: 0.01
Monthly Revenue
+63%
Post-redesign avg
4.8M+
Active Shopify stores globally
63%
Avg. revenue uplift after custom theme redesign
78%
of Shopify stores have at least one critical canonical conflict
6 wks
Average brief-to-launch for full custom store
CRITICAL SEO ISSUE

Shopify's dual URL structure

Every Shopify product exists at both /products/handle and /collections/name/products/handle. Without deliberate canonical remediation, PageRank is split across duplicate URLs — diluting every product's ranking potential.

/products/blue-trainer
↳/collections/mens/products/blue-trainer
↳/collections/sale/products/blue-trainer
3 competing URLs for one product
PERFORMANCE ISSUE

App script accumulation

The average Shopify store runs 8-12 third-party app scripts injecting render-blocking JavaScript that pushes LCP scores above 4s. Each installed app compounds the problem. We audit, remove, and replace every unnecessary script.

LCP by app count
0-3 apps
1.4s
4-8 apps
2.8s
9+ apps
4.3s+
Google threshold: LCP <2.5s for “Good” rating
CONVERSION ISSUE

Generic themes destroy conversion

Shopify's default themes average a 1.4% conversion rate. Custom-designed stores built around your product, audience, and purchase psychology consistently outperform theme stores by 2-3×.

Default Shopify theme1.4%
Premium theme store2.1%
Custom Semola build4.8%
Service_10 · Shopify Design & Dev

What we build

Custom Shopify Theme Design

Bespoke Shopify themes built in Liquid — no page builder, no unnecessary app dependencies. Every section, every template, every component hand-engineered for performance, SEO signal clarity, and conversion.

Hero Banner
Product Grid
PDP & Cart
  • Bespoke Liquid templates
  • Custom section builder
  • Zero page-builder dependency
  • Metafield architecture

Shopify SEO Architecture & Canonical Fix

We resolve Shopify's structural SEO debt: canonical URL consolidation, robots.txt optimisation, Product schema, BreadcrumbList, FAQPage markup, sitemap configuration, and pagination canonicals — all deployed natively in Liquid without SEO app dependency.

Dual URL canonical fix
Product + Offer schema
Faceted nav crawl strategy
Hreflang for Shopify Markets
SEO issues resolved100%

Performance Engineering

Critical CSS, deferred scripts, WebP images, CDN config, and app script audit — every build ships with a PageSpeed 95+ guarantee and a sub-1.5s LCP on real mobile hardware.

1.3s
LCP
0.01
CLS
96ms
INP
Start your store

Conversion Architecture & Checkout Optimisation

Every UX decision — product page hierarchy, add-to-cart friction, trust signal placement, cart drawer behaviour, checkout flow — is grounded in e-commerce conversion data, not aesthetic preference.

  • Product page A/B framework
  • Slide cart drawer UX
  • Trust badge placement
  • Upsell & cross-sell blocks
Purchase Funnel — Custom vs. Theme
Browse — 100%
PDP View — 68%
Add to Cart — 31%
Checkout — 18%
Purchase — 4.8%
Custom theme avg. vs. 1.4% default

Shopify Markets & International

Multi-currency, multi-language Shopify Markets configuration with hreflang implementation, geo-targeted landing pages, and international SEO architecture for brands selling across markets.

Talk to our expert

Platform Migration to Shopify

Full SEO-safe migration from WooCommerce, Magento, BigCommerce, or legacy platforms — with precision redirect mapping, canonical architecture, backlink authority preservation, and crawl verification.

GA4 & Revenue Attribution

Full GA4 e-commerce tracking, enhanced conversions, Google Ads conversion import, Meta Pixel with CAPI, and Klaviyo integration — so every marketing channel is accurately attributed from day one.

Start your store
Performance Intelligence

Before vs. After — what a rebuild actually delivers

Numbers from real Shopify redesign engagements. Every metric is pulled from Google Analytics, Google Search Console, and Shopify Analytics post-launch.

Revenue per session

Faster load times, cleaner UX, and trust signal optimisation increase both conversion rate and average order value simultaneously.

Organic traffic recovery

Canonical fixes, schema deployment, and performance improvement consistently produce organic ranking improvements within 60-90 days of launch.

Mobile conversion lift

Mobile-first design with optimised touch targets, simplified checkout, and sub-1.5s LCP consistently doubles mobile conversion rates vs. standard Shopify themes.

Post-Launch Results — Avg. Across Client Portfolio
Metric
Conversion rate
PageSpeed (mobile)
Organic sessions
Avg. order value
Bounce rate
Before
1.4%
38
Baseline
£67
71%
After
4.8%
96
+212%
£94
43%
Revenue Index Post-Launch (6 months)
M1
M2
M3
M4
M5
M6
Launch baseline+163% revenue M6
+63%
Revenue uplift
3.4×
CVR improvement
6 wks
Brief to launch
Build Process

Brief to live in 6 weeks

A structured five-stage process where design, performance, and SEO architecture are integrated from the first wireframe — not added after launch.

6 wks
Brief to live average
95+
PageSpeed guaranteed
Every build includes
Custom Liquid theme
Canonical SEO fix
Product + Offer schema
PageSpeed 95+ pass
GA4 e-commerce tracking
30-day post-launch support
Week 01 — Discovery

Brief, Audit & SEO Baseline

Brand assets, competitor audit, current canonical & performance issues mapped, GA4 baseline, SEO technical specification.

Weeks 02-03 — Design

UX Wireframes & Visual Design

Mobile-first wireframes, conversion architecture, high-fidelity design across all key templates. Sign-off before build starts.

Weeks 03-05 — Build

Liquid Theme Build & SEO Deploy

Custom Liquid theme, SEO architecture, schema, canonical fixes, performance pipeline, GA4 e-commerce, tracking verification.

Week 05 — QA

Cross-Device QA & Performance Cert

Full device testing, PageSpeed 95+ certification, Schema validation, crawl simulation, GSC verification.

Week 06 — Launch

Live + 30-Day Support

Deployment, DNS, immediate post-launch checks, GSC resubmission, 30 days dedicated monitoring and support.

Shopify Design & Development

A Shopify store engineered to rank, perform, and convert.

Most Shopify agencies build themes. We build revenue engines — with SEO architecture, performance engineering, and conversion UX integrated from the first line of Liquid.

Start Your StoreTalk to Our Expert
Common Questions

Shopify Design FAQ

Key questions before starting a Shopify design engagement.

Every store includes
Custom Liquid theme (no page builders)
Canonical URL architecture fix
Product + Offer schema
PageSpeed 95+ guaranteed
GA4 enhanced e-commerce
30-day post-launch support
Start your project
Why does Shopify's default URL structure hurt SEO?
Shopify generates two publicly accessible URLs for every product: the root /products/handle and one or more collection-scoped /collections/[collection]/products/handle paths. Both are linked internally and indexed by Google, which splits PageRank between duplicate destinations. Without deliberate canonical remediation in the Liquid templates, every product ranks below its potential. We resolve this natively in the theme — no SEO plugin required.
Can you redesign my existing Shopify store without affecting my current rankings?
Yes. If URLs are preserved during the redesign, ranking risk is minimal. We deploy the new theme to a staging environment, conduct full pre-launch SEO validation, and verify that every canonical, redirect, and internal link is correct before going live. If URL improvements are required, we manage the full redirect mapping and GSC verification process as part of the engagement.
Do you use Shopify's 2.0 theme architecture?
Yes. All new builds use Shopify's Online Store 2.0 architecture with JSON templates, section groups, and app blocks. This provides content editors with flexible section customisation via the theme editor without introducing page-builder bloat. The performance and SEO architecture is controlled at the Liquid level, not via app-injected scripts.
What Shopify plan do I need for your custom theme?
Our custom themes work on all Shopify plans from Basic upward. We recommend Shopify Standard or Advanced for stores with significant product catalogs, multiple markets, or high traffic volumes, as these plans offer better reporting and lower transaction fees that impact profitability at scale. For Shopify Plus clients, we also build with Checkout Extensibility, custom checkout UI components, and B2B functionality.