Local SEO Services That
Help Dominate
the Map Pack
We engineer local search visibility through Google Business Profile optimisation, NAP citation authority, geo-targeted content, and structured data — positioning your business where purchase intent is highest and competitors are weakest.
Google’s local algorithm evaluates three signals simultaneously — we engineer all three
Proximity
Physical distance from the searcher at query time. While proximity is fixed, its relative weight is offset by strong relevance and prominence signals — which we systematically engineer to overcome geographic disadvantage.
Relevance
How precisely your GBP listing, on-page content, and structured data match the intent of a local search query. We optimise every relevance signal — category selection, service areas, geo-targeted pages, and LocalBusiness schema.
Prominence
Your business’s offline authority translated online — citation consistency, review volume and velocity, local backlinks, and GBP engagement signals. Prominence is the most engineerable of the three and the primary focus of our programme.
Our Local SEO Disciplines
Google Business Profile Optimisation
Your GBP listing is the most impactful local SEO asset you control. We conduct a forensic audit and systematic optimisation of every ranking-relevant attribute — primary and secondary categories, service entries, Q&A, photo strategy, post cadence, and description keyword architecture. A fully optimised GBP consistently outranks competitors with superior proximity.
- Primary & secondary category audit
- Services & products optimisation
- Photo strategy & post cadence
- Review velocity programme
NAP Citation Authority
Consistent Name, Address, and Phone data across 60+ authoritative directories — Yelp, Bing Places, Apple Maps, and niche industry sources. We audit for NAP inconsistencies and build structured citations on every high-authority local platform, strengthening your prominence baseline.
LocalBusiness Schema & Structured Data
We implement JSON-LD LocalBusiness, GeoCoordinates, OpeningHoursSpecification, and Review schema — giving Google machine-readable confirmation of your entity, location, and service offering that feeds both SERP rich results and AI citation systems.
“address”: { “@type”: “PostalAddress” },
“geo”: { “@type”: “GeoCoordinates” },
“openingHoursSpecification”: [...]
Geo-Targeted Landing Pages
For multi-location and service-area businesses, we architect a geo-targeted page hierarchy — city, suburb, and service-area pages built with local keyword clusters, entity co-occurrence patterns, and address-specific schema that satisfy both Google’s local algorithm and AI retrieval systems simultaneously.
- Service-area page architecture
- Local keyword cluster mapping
- Geo-entity co-occurrence
- Duplicate-free multi-location
Source: Whitespark Local Ranking Factors
Review Generation & Reputation Architecture
Review signals — volume, recency, rating distribution, and owner response rate — are a confirmed local ranking factor. We design compliant review acquisition workflows, response templates, and monitoring dashboards that build sustainable social proof within Google’s Terms of Service.
Talk to our expert arrow_forwardAI Answer & Local Citability
Google AI Overviews and conversational search increasingly surface local business recommendations. We optimise your entity markup, FAQ schema, and structured data so your business is cited in AI-generated local answers — the emerging frontier of local search visibility where early movers gain lasting advantage.
Local Competitor & Map Pack Gap Analysis
We reverse-engineer why competitors rank above you — GBP attribute gaps, citation footprint differences, review velocity, and on-page localisation deficiencies — then build a prioritised roadmap to close every identified gap systematically.
Start with a site audit arrow_forwardWe track the metrics that map directly to foot traffic and revenue
Local SEO performance is multi-dimensional. Rankings, impressions, and review velocity tell one story — but direction requests, call volume, and GBP conversion rates tell the one that matters to your bottom line.
Map Pack Position Grid Tracking
Rank tracking across city and suburb-level queries with visual grid heatmaps showing where you rank at each geographic point in your service area.
GBP Conversion Tracking
Direction requests, phone calls, website clicks, and messaging interactions from your GBP listing — the revenue-adjacent signals that map to actual customer visits.
Review Velocity & Sentiment Analysis
Monthly review growth, star rating trends, and sentiment keyword analysis — surfacing the exact review language that influences purchase decisions in your category.
From invisible to Map Pack #1 — a 6-month trajectory
Local SEO is a compounding discipline. Optimisations made in month one amplify through month six and beyond — because each improvement builds on the authority foundation established by the last. The chart opposite shows a representative client ranking trajectory for a competitive primary keyword.
Month 1–2: Foundation
GBP optimisation, NAP audit, schema deployment. Rankings begin moving from position 8+ toward Pack visibility.
Month 3–4: Citation & Review Build
Citation programme complete, review velocity active. Site enters Map Pack at position 3–4 for primary target queries.
Month 5–6: Pack #1
Consolidated Pack #1 position. GBP impressions and direction requests at programme peak. Conversion tracking confirms revenue impact.
Ready to Own the Map Pack in Your Market?
Local search intent converts faster than any other organic channel. Speak directly with a Senior Local SEO Strategist, or start with a technical site audit to understand exactly where your local visibility stands today.
Local SEO FAQ
Everything you need to know before starting a local SEO engagement — from timelines and tactics to how local visibility intersects with AI search.
Our local SEO strategists are happy to discuss your specific market, competitor landscape, and realistic timelines before any engagement begins.
Book a free consultation arrow_forward