Be the source AI engines cite when your customers are asking.
Generative Engine Optimisation is the discipline of engineering your content, entity signals, and authority layer so Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini can retrieve, trust, and cite your brand in generated answers.
Average CTR loss for position-one pages that are not cited in AI Overviews.
Typical uplift in answer-surface visibility when citation eligibility is engineered deliberately.
Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini covered in one programme.
Traditional SEO optimized for ten blue links. GEO optimizes for zero-click answers.
The mechanics are different enough that citation visibility needs its own operating system, but the strongest investments still strengthen both surfaces together.
The SERP is no longer the only answer surface
Informational, comparison, and commercial-investigation queries are increasingly resolved inside AI-generated answers before a user reaches the classic organic listings.
AI citation is a retrieval problem, not just a ranking problem
Entity trust, factual density, structural clarity, and crawl accessibility can outrank raw domain authority when answer engines choose what to cite.
GEO and traditional SEO compound each other
Topical depth, structured data, E-E-A-T, and semantic completeness strengthen both organic rankings and answer-engine citation probability at the same time.
We optimize for every AI answer surface your customers use.
Each engine has distinct retrieval behavior, citation preferences, and crawl patterns. One generic content layer is not enough.
Google AI Overviews
Highest volume · YMYL-sensitive · E-E-A-T critical
Google AI Overviews are absorbing clicks for informational, comparison, and investigation queries that used to feed organic traffic directly. Citation outcomes here are shaped heavily by author trust, structured data, topical completeness, and quality signals that can withstand YMYL scrutiny.
- High E-E-A-T signal on page and domain
- FAQPage and HowTo schema markup
- Answer-first paragraph structure
- Primary source citation links
- Verified author credential markup
ChatGPT and Bing Copilot
Citation eligibility is influenced by Bing indexation, Open Graph coverage, factual density, and how clearly your content answers the prompt pattern.
- Bing discovery and crawl validation
- GPTBot access configuration
- Source-link and metadata cleanup
Perplexity AI
Perplexity favors current, well-structured pages with strong source clarity, entity recognition, and explicit evidence patterns.
- PerplexityBot crawl access
- Freshness and dateModified signals
- Citation-ready content structure
Claude and Gemini
Both systems reward semantic accuracy, factual verifiability, and complete entity relationships even when their retrieval stacks differ.
- ClaudeBot and Google AI crawler review
- Knowledge Graph and sameAs alignment
- Semantic accuracy and evidence checks
Sample benchmark for a fully optimized client domain. The gap to close depends on your current content and entity baseline.
Our AI visibility optimization disciplines
GEO is not one tactic. It is a coordinated engineering programme across content, entities, crawl access, and reporting.
Entity Authority and Knowledge Graph Optimisation
We establish and reinforce your organization's entity presence so answer engines can disambiguate your brand, people, services, and products with confidence.
- Organization schema and entity markup
- Knowledge Panel optimisation
- sameAs and Wikidata alignment
- Entity co-occurrence seeding
Prompt Share of Voice
We track how often your brand is cited for the prompts your customers are already asking AI systems, turning GEO into a measurable channel rather than a vague initiative.
AI Crawler Access and robots.txt Configuration
GPTBot, ClaudeBot, Google-Extended, and PerplexityBot each need deliberate crawl access rules, sitemap clarity, and priority signals to reach the pages that matter.
- robots.txt policy review
- Crawler-specific allow rules
- Sitemap prioritisation
- Crawl-rate risk checks
GEO Content Architecture and Citability Optimisation
We restructure existing pages with answer-first paragraphs, stronger evidence density, source citations, FAQ schema, freshness signaling, and clear semantic hierarchy.
- Answer-first paragraph rewrites
- Factual density scoring
- FAQPage and HowTo schema
- dateModified signaling
E-E-A-T for AI Citation Eligibility
We strengthen author credentials, editorial review layers, organization trust signals, and policy infrastructure so high-stakes queries can cite you with less friction.
Structured Data for AI Retrieval
Machine-readable schema gives answer engines explicit context without forcing them to infer meaning from prose alone.
- FAQPage and HowTo
- Article and Speakable
- DefinedTerm and Organization
Competitive GEO and Citation Gap Intelligence
We identify where competitors are already being cited, what signals they have that you do not, and which intervention closes the citation gap fastest.
Get an AI visibility auditWhat we measure. What we report. What improves.
GEO performance is not measured in rankings alone. We track the metrics that reflect answer-surface visibility and show them beside traditional organic outcomes.
Prompt Share of Voice (PSoV)
Citation frequency across monitored target prompts in Google AI Overviews, Perplexity, and ChatGPT, benchmarked against direct competitors.
AI Citability Score Per Page
A 0-100 composite score covering structure, schema completeness, factual density, crawl access, freshness, and entity strength.
Entity Knowledge Graph Presence
Coverage of sameAs references, Knowledge Panel completeness, disambiguation strength, and organization-person graph accuracy.
Traditional and AI Attribution
Integrated reporting that shows organic sessions, CTR movement, and estimated answer-surface influence on the same timeline.
Share of queries in each category now triggering an answer surface in US search.
Source directionally modeled from current industry studies on AI Overview coverage.
Average AI citation rate increase after a full GEO programme.
Typical time to first measurable movement in prompt share of voice.
A five-stage GEO programme that compounds month on month
Answer-surface authority is built through a repeatable sequence: baseline, infrastructure, content, expansion, and iteration.
To first measurable PSoV movement
To compounding citation authority
An AI visibility audit establishes your current prompt share, page-level citability, crawler posture, and entity authority before any optimization begins.
Get an AI visibility auditAI Visibility Baseline Audit
Measure current prompt share, per-page citability scores, crawler access posture, and competitor citation presence before changes begin.
Entity Architecture and Crawler Configuration
Deploy organization and person schema, align sameAs references, and configure GPTBot, ClaudeBot, Google-Extended, and PerplexityBot access.
Content Citability Optimisation
Rework target URLs with answer-first structure, stronger evidence, schema support, date freshness, and author-trust signals.
New GEO-Native Content Production
Create new assets for high-citation query patterns where the baseline audit found structural or topical content gaps.
Monthly PSoV Monitoring and Iteration
Track new citation appearances, review competitor movement, and iterate based on which engines and query patterns are responding fastest.
Your competitors are already being cited in AI answers. Are you?
Start with an AI visibility audit to establish your prompt share baseline and the exact interventions most likely to move it fastest.
AI and GEO visibility FAQ
The most common questions we hear before a GEO engagement begins.
An AI visibility audit measures current prompt share, page-level citability, and entity completeness so the roadmap starts with evidence instead of guesswork.
Get an AI visibility audit